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10 September 2002 @ 09:34 am
If you are single...  
Then Chuck Woolery wants to talk to you!

In my mail yesterday, I got a direct mail piece for Great Expectations, some dating service. Actually, our apartment got two messages addressed to "Current Single Resident." Now, why did they send two pieces of mail (same mail) to the same person?

The purpose of this mail piece is to illustrate simultaneously that direct marketers both know too much and not enough about the people they are targeting. While we were correctly targeted as single, we were mistargeted as being likely to use such a service. Pah.
 
 
Feeling like: thoughtfulthoughtful
Listening to: some soundtrack...
 
 
 
The Frozen Capybara: amused (scooter upside down)frozencapybara on September 10th, 2002 06:50 am (UTC)
I don't think those "current single resident" ads have any sort of targeting system at all. My parents end up with them every once in a while, and they're not even single, let alone likely to use a dating service.
They may have some sort of targeting, but if so, it's the equivalent of aiming a crossbow at a distance of around ten miles. There's probably somebody in the town of Somerville who might appreciate that ad. :)
thastygliax on September 10th, 2002 08:52 am (UTC)
Oh, right, that's one of the other want ads from Sunday that I wanted to show you, just for amusement value: Want to work for a dating service? ;-) ("No, I just work here, go away...")
Eeeekameranthi on September 10th, 2002 12:51 pm (UTC)
Is this better than "talk to men from all over the world" or not?