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10 September 2002 @ 09:34 am
If you are single...  
Then Chuck Woolery wants to talk to you!

In my mail yesterday, I got a direct mail piece for Great Expectations, some dating service. Actually, our apartment got two messages addressed to "Current Single Resident." Now, why did they send two pieces of mail (same mail) to the same person?

The purpose of this mail piece is to illustrate simultaneously that direct marketers both know too much and not enough about the people they are targeting. While we were correctly targeted as single, we were mistargeted as being likely to use such a service. Pah.
 
 
Feeling like: thoughtfulthoughtful
Listening to: some soundtrack...
 
 
 
(Deleted comment)
thastygliax on September 10th, 2002 08:52 am (UTC)
Oh, right, that's one of the other want ads from Sunday that I wanted to show you, just for amusement value: Want to work for a dating service? ;-) ("No, I just work here, go away...")
Eeeekameranthi on September 10th, 2002 12:51 pm (UTC)
Is this better than "talk to men from all over the world" or not?